Unlike traditional jewellery companies, we avoid flashy marketing campaigns and overpriced “brand hype.” We’ve stripped back the noise — no middlemen, no celebrity markups, no inflated branding costs.
By keeping our margins minimal, we’re able to deliver exceptional quality jewellery at unbeatable prices. Our direct-to-customer model ensures you get the same craftsmanship you’d expect from luxury brands — just without paying for the name.

All our jewellery comes with a Lifetime Guarantee covering tarnishing, fading, and manufacturing defects. If your piece loses its shine or quality over time, we’ll replace or repair it free of charge. We stand behind every item we sell.

Both CZ and Moissanite are stunning, high-quality stones — each offering a different type of luxury.

• Cubic Zirconia (CZ) delivers exceptional brilliance and clarity at an affordable price. It’s perfect for everyday wear and lets you enjoy high-end style without the heavy cost.
  
• Moissanite is a lab-created gemstone known for its incredible sparkle and durability — often outshining real diamonds whilst also passing Diamond testers.
  

Whether you prefer CZ’s accessible elegance or Moissanite’s premium fire, both are crafted to look and feel luxurious whilst maintaining the upmost quality.

We accept returns within 14 days of delivery for unworn items in their original packaging.

If your order arrives damaged or incorrect, contact us within 48 hours and we’ll make it right immediately.

Custom or personalised items are non-refundable unless faulty.

Luminity London’s advanced PVD gold plating process uses premium materials for unmatched shine and long-lasting durability.