PRIVACY POLICY

This Privacy Policy explains how Luminity London (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from luminitylondon.com (the “Site”).

1. Personal Information We Collect

When you visit our website, we automatically collect certain details about your device, including your web browser type, IP address, time zone, and some of the cookies installed on your device.
As you browse, we may also collect information about:

  • The pages or products you view

  • The websites or search terms that referred you to our site

  • How you interact with our pages

We refer to this as Device Information.

We collect Device Information using:

  • Cookies – small data files stored on your device. To learn more or disable cookies, visit www.allaboutcookies.org.

  • Log files – track actions on the site and collect data such as IP address, browser type, and pages visited.

  • Web beacons, tags, and pixels – electronic files used to understand how you navigate our site.

When you make or attempt to make a purchase, we also collect information such as your:

  • Name

  • Billing and shipping address

  • Payment details (e.g. credit/debit card information)

  • Email address

  • Phone number

We call this Order Information.
If you subscribe to our newsletter, we also collect your email address to keep you updated on new collections, promotions, and store news.

Together, Device Information and Order Information are referred to as Personal Information.

2. How We Use Your Personal Information

We use your information to:

  • Process and fulfil orders (including payment processing, delivery, and confirmations)

  • Communicate with you about orders or support queries

  • Screen for potential fraud or risk

  • Send marketing or promotional updates (only if you’ve opted in)

Device Information helps us improve our website — for example, understanding visitor behaviour, measuring marketing performance, and improving your browsing experience.

3. Sharing Your Personal Information

We share your information only with trusted third parties that help us operate our business:

We may also share your Personal Information to comply with legal requirements (such as lawful data requests) or to protect our rights.

4. Behavioural Advertising

We may use your Personal Information to show you targeted adverts or marketing we believe will interest you.

To learn how targeted advertising works, visit:
Network Advertising Initiative – How It Works.

You can opt out of targeted ads here:

You can also manage general advertising preferences through the Digital Advertising Alliance:
www.aboutads.info/choices.

5. Do Not Track

Please note that our website does not change its data collection behaviour when a “Do Not Track” signal is enabled in your browser.

6. Your Rights

If you are based in the UK or EU, you have the right to:

  • Access any personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at info@luminitylondon.com

Please note that your data may be transferred outside of the UK or EU (for example, to Shopify’s servers in Canada or the United States), and will always be handled in compliance with GDPR and UK Data Protection regulations.

7. Data Retention

We retain your Order Information for our records unless and until you ask us to delete it.

8. Minors

Our website is not intended for individuals under the age of 13.

9. Changes to This Policy

We may update this policy occasionally to reflect operational, legal, or regulatory changes. The latest version will always be available on this page.

10. Contact Us

If you have questions, concerns, or would like to make a complaint regarding our privacy practices, please contact us at:

info@luminitylondon.com

 London, United Kingdom